Project Aim

Design a Smart Package for a Product or Service

  • build your package
  • use technology as an enabler for your concept

For this project, I chose to explore dance as a ‘skill’ that could be potentially packaged. My thinking was that a person that was interested in learning a specific style, could purchase a package and it would contain all the elements necessary to adopting that dance form including the culture surrounding the dance style.

This was my final package concept which I did for the hip hop segment. For the packaging, I ended up laser cutting a box and fitting it together using notches without the use of glue for environmental reasons.

I had also explored ways of printing on a type of plastic-like material made from rice making the product easily bio-degradable but due to time-restraints I opted concentrate more on the package design than sourcing the proper ‘green’ materials.

The Inside of the Package

When opening the package, I wanted to give the purchaser a small taste as to the culture of the dance that they were buying into. In this case you have ‘5’ examples of Movies, Festivals, Dj’s and even jewellery related to Hip Hop. If dance can be considered an attitude, I figured it’s best to start getting into the culture in various ways. There’s even a recipe for Snoop Dog’s preferred alcoholic cocktail ‘Gin & Juice’