Swedbank_Film2_ENG_master_v2_subs from Ru Zarin on Vimeo.

The aim

Pension is a complicated area and our user research shows that people are nervous about saving for their pensions. This is partially due to the fact that it is subdivided in a complicated way ranging from government pensions, personal and occupational. I wanted to approach this by using animation as a medium for pedagogically approaching the area to lower the threshold and try and promote action. These films are intended to partially educate and hopefully get people interested in thinking about their personal retirement goals.

Film 01 is viewable here 

Film 03 is viewable here